Kitty Guo

Frieze: LA’s Pop-up art fair in a faux NYC

Kelly green stickers papered the ground, emblazoned with philosophical quandaries in Futura all caps: “ARE THERE ANIMALS IN HEAVEN?” “WHO BUYS THE CON?” “IS THERE LIFE WITHOUT PAIN?” But this wasn’t just aimless litter underfoot; it was artist Barbara Kruger’s installation “Untitled (Questions 3),” one of the many exhibits on display at the art fair, Frieze LA. Frieze, which bills itself as a “media and events company,” is an arts and culture magazine publisher that has grown into an international powerhouse, throwing well-attended bashes in New York and London. Over the weekend of February 16 and 17, artists, curators and celebrities descended upon Paramount Studios to see and be seen at Frieze’s inaugural LA festival....